Phoenix Innovate invests in ComSpec International, Inc. to increase capability, add value for education clients


Phoenix Innovate has made an investment in ComSpec International, Inc. of Bingham Farms, Michigan. The leadership and staff of ComSpec will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective student marketing and information solutions.

“We added significant strength, experience and resources to our team today! Our combined focus will utilize these assets to provide unique solutions to meet our clients’ needs and evolve our educational software solutions to meet the needs of future students, faculty and alumni of the educational institutions we serve,” said Robert Brender, President of ComSpec. “The addition of strategic marketing, application development and data analytics expertise Phoenix Innovate provides will help our clients achieve a new level of integration, automation and success in achieving their enrollment and fundraising goals.”

Phoenix Innovate, a leader in research driven, data lead custom marketing solutions and software applications for clients in the education, health care, non-profit and OEM industries recognized an opportunity to add ComSpec’s data-centered software to benefit its current and future clientele.

“We are excited to couple the strengths of both organizations to create data-driven, tailored recruiting, marketing, student information and fundraising solutions in the education market,” said Kirk Vercnocke, CEO of Phoenix Innovate. “We’ve had tremendous success in reversing the declining enrollment trends of our education clients through optimizing marketing tactics, data-lead communications and the channels they use. We are excited to combine our innovation focused cultures and talented team members to help clients reap the benefits of our combined service offerings.”

Phoenix Innovate’s commitment to excellence is demonstrated by ISO 9001 and USPS Seamless Acceptance certifications as well as anticipated HITRUST certification in Q1 2022.

Kirk Vercnocke
Kirk Vercnocke

CEO

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