In today's crowded marketing landscape, it can be challenging to stand out and connect with your audience, but using data insights to reach them can make a significant difference.

To maximize your return on investment (ROI), it’s essential that you effectively reach and engage your target audiences. Successful organizations maintain long-lasting relationships with their customer or donor audiences by using various retention marketing principles.

Marketing is the lifeline of any business. It’s the process of creating, communicating and delivering products and services to customers with the aim of satisfying them and achieving business goals. The success of any marketing campaign depends on the marketer's understanding of the audience.

Ever since the days we acquired One Point in 2021 and UN Communications Group in 2022, we knew we were destined to become one.

Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions. 

Phoenix Innovate has made an investment in ComSpec International, Inc. of Bingham Farms, Michigan. The leadership and staff of ComSpec will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective student marketing and information solutions.

Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.

Phoenix Innovate’s new Executive Vice President of Sales and Business Development, Christopher DuBach, brings a wealth of global sales and digital print experience to his role. In fact, Chris is quite familiar with the PI team, having worked with us for years previous to joining us as EVP. For more than 25 years, Chris worked for the most prominent global equipment manufacturers in the digital print industry. As such, his thorough knowledge of the industry and its practices runs deep. This experience will be invaluable to Phoenix Innovate’s clients and will provide unique market insights for the next evolution of marketing solutions. 

It takes a deft hand to navigate project management and customer engagement. And we’re happy to say that Devin Smalley, Phoenix Innovate’s new director of program management, has the skills and experience to handle the task. 

Phoenix Innovate has made an all-asset purchase of Avanzado LLC of Farmington Hills, MI and will bring on board 14 people.

Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation.