Donor Analysis and Strategy
Learning more about your donors and what drives their passion is paramount to successful fundraising. Learning more about their personal profile and journey to support will guide us to develop and implement an insights-driven approach.
We extract valuable information, add insightful attributes, and utilize data intelligence to develop personalized messaging to create stronger emotional connections which nurture relationships with the right donors, through the right channels at the right time to increase their level of support.
Personalized Messaging + Your Brand
According to Statisa, 90% of U.S. Consumers find marketing personalization very or somewhat appealing. 80% of consumers are more likely to make a purchase from a brand that provides a personalized experience according to Epsilon.
These consumers are also supporters of non-profit organizations. The more a donor is connected, the more likely they are to continue their support and become advocates for the mission. By implementing personalized messaging to each audience segment we build these relationships through emotional connection and education regarding the benefits of their support.
Your brand is also key to stronger relationships and developing brand visuals and messages that embody your organization also reinforce and strengthen the relationship.
Transformative Tactics to Engage Donors (omni-channel)
Today's donor uses many digital channels in their everyday life and non-profit organizations need to adapt to that. Digital media provides rich opportunities to engage the emotions of donors through visual storytelling.
We skillfully integrate multiple "touchpoints" through the donor journey to maximize their understanding of the need and ignite their passion to support the mission. This strategic approach across a combination of channels is designed to maximize net fundraising revenue.
Data, Attribution and Analytics
We work diligently to create a data process to determine which campaigns, audience segments and messages deliver the most efficient results. These insights lead to improved acquisition and retention funnels and that increase net revenue.
Every marketing strategy is designed to measure, and report results with built-in program optimization and refinement across a combination of channels.