Fundraising Concepts that Increase Engagement Among Generation Z and Millennial Audiences
The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.
Benefits of Using Direct Mail as Part of a Multichannel Marketing Strategy
In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.
Using Data and Variable Messaging to Rethink the Direct Marketing 40/40/20 Rule
The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.
Direct Mail Marketing by Generation
The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.
Benefits of Direct Mail Marketing
Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.