Digital Tracking Technologies and HIPAA Regulations
The Health Insurance Portability and Accountability Act (HIPAA) has been in place to protect patients since 1996, but technology and personal data access has expanded exponentially since then. Today, digital tracking technologies and other online communications can create a “fingerprint” or digital ID of a person’s healthcare digital interactions, which expose sensitive information that has allowed some marketers to leverage this private data to achieve their objectives.
HITRUST Certification and Marketing Solutions: Security Protocols that Enhance Insurance and Medical Clients’ Peace of Mind
Medical practices and insurance companies can face devastating ramifications when private data is released due to data breaches, including thousands of dollars in fines, millions of dollars in business loss, diminishing of the business’s reputation and the stress of having patients’ health care information compromised.
HITRUST Compliance: Our Commitment to Your Data Security
Did you know that a cyber attack happens every 39 seconds? This disturbing fact illustrates why earning HITRUST CSF® Certification is such an important accomplishment for Phoenix Innovate (PI).