Acquisition and Retention Marketing: Using Data-Led Insights to Improve Your ROI
To maximize your return on investment (ROI), it’s essential that you effectively reach and engage your target audiences. Successful organizations maintain long-lasting relationships with their customer or donor audiences by using various retention marketing principles.
Benefits of Using Direct Mail as Part of a Multichannel Marketing Strategy
In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.
Using Data and Variable Messaging to Rethink the Direct Marketing 40/40/20 Rule
The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.
Direct Mail Marketing by Generation
The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.
Benefits of Direct Mail Marketing
Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.
Animal Welfare Fundraising During Coronavirus and Economic Uncertainty
There is no question that all of us who raise funds for animal welfare organizations are in unchartered waters with the coronavirus and the economic uncertainty it is causing. Organizations are juggling countless priorities to make sure their staffs and volunteers are safe and that the animals continue to receive optimal care. And, they are struggling to make decisions around business continuity, including fundraising plans. Events are being cancelled or postponed resulting in a significant loss of revenue.