Looking for a Regulatory Compliance Communications Provider? Here are a Few Qualities That Will Help
Marketing for healthcare practices, schools and nonprofit organizations requires unique and innovative approaches. Promoting these organizations and helping them maintain relationships with existing patients, students or donors requires a gentle balance between data-based insights, personalization and a strong focus on protecting their sensitive information.
Podcast: What is Your Data Telling You? (Or Not?)
EVP of Sales and Business Development Chris DuBach and EVP of Marketing and Research Strategies Mark Gaskill talked about data, data security, danger zones, research, sales and marketing collaborations, emotional connections and more during a Bullhorns & Bullseyes Podcast with hosts Tom Nixon and Curtis Hays.
Audience Segmentation, Channels, Cadence and Content: The Power of Insight in Marketing
In today's crowded marketing landscape, it can be challenging to stand out and connect with your audience, but using data insights to reach them can make a significant difference.
Leveraging Donor Data to Navigate Turbulence in Good and Bad Economic Times
Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.
Acquisition and Retention Marketing: Using Data-Led Insights to Improve Your ROI
To maximize your return on investment (ROI), it’s essential that you effectively reach and engage your target audiences. Successful organizations maintain long-lasting relationships with their customer or donor audiences by using various retention marketing principles.
Using Data and Variable Messaging to Rethink the Direct Marketing 40/40/20 Rule
The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.
'It’s Your Community': VP of Marketing and Research Discusses Marketing for Nonprofit Organizations in WJR Interview
Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation.
The Power of Personalization in Marketing
Study after study makes it clear that personalization is the reigning king of marketing. Organizations of all kinds are racing to develop the customer insights they need to single out individuals and create better, more personal user experiences. Non-profits can learn from these organizations and do the same to make their fundraising experiences more relevant to donors.
End of Year Appeal Season is Over. And the Results are In!
The results of appeal season are in for Children’s Leukemia Foundation of Michigan (CLFM) and the impact of a new approach has been dramatic.
Qualitative Research Study for Professional Services Firm (PSF)
The secrets revealed by virtue of the responses, and qualitative research we conducted, allow PSF to gain immediate traction from their marketing spend with confidence.