Fundraising Concepts that Increase Engagement Among Generation Z and Millennial Audiences
The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.
Leveraging Donor Data to Navigate Turbulence in Good and Bad Economic Times
Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.
Finding and Retaining Major Donors: Retention Strategies Begin with Existing Supporters
Finding and retaining major donors can be challenging, especially in lean economic times. However, major donors who are committed to an organization’s mission and vision are likely to continue to support the organization – in good times and bad.
Printing Impressions names Phoenix Innovate a 2023 Innovator of the Year
Phoenix Innovate (PI) is proud to announce that it has been named a 2023 Innovator of the Year by Printing Impressions, a top source for in-depth coverage of the graphic arts, technology and commercial print industries.
Benefits of Using Direct Mail as Part of a Multichannel Marketing Strategy
In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.
Using Data and Variable Messaging to Rethink the Direct Marketing 40/40/20 Rule
The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.
Benefits of Direct Mail Marketing
Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.
Driving More Results with the Principles of Visual Hierarchy
We all live in a visual world and studies have shown that to connect with consumers, a strong approach to the visual impact is key.
Meet Lena Khzouz, Content Marketing Specialist
The marketing team has grown at Phoenix Innovate (PI)! We are excited to welcome Lena Khzouz as a Content Marketing Specialist.
Meet Mark Moten, Art Director
We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience.
Meet Mary Gasior, Digital Marketing Specialist
The marketing team has grown at Phoenix Innovate Family of Companies! We are excited to welcome Mary Gasior as Digital Marketing Specialist.
What is Content Marketing and How Can It Help You Achieve Your Lead Generation Goals?
You may have heard a lot of buzz lately about it, but what exactly is Content Marketing, anyway? Put simply, it’s a way to attract new eyes to your organization, product or service by creating text and images that are relevant to the consumer and then distributing it through a variety of channels. Social media and your website are two of the most widely used channels, but any media that attracts and engages an audience such as blogs, podcasts, videos, broadcast media are opportunities to engage new or existing audiences.