Fundraising Concepts that Increase Engagement Among Generation Z and Millennial Audiences
The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.
Leveraging Donor Data to Navigate Turbulence in Good and Bad Economic Times
Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.
Protecting Your Donors’ Data
High-profile data breaches expose how vulnerable even organizations with sophisticated IT departments can be to attacks from outside. But you don’t have to be a large organization to be concerned about data privacy. Protecting data for nonprofits is just as important and can be especially risky when dealing with marketing vendors.
Animal Welfare Fundraising During Coronavirus and Economic Uncertainty
There is no question that all of us who raise funds for animal welfare organizations are in unchartered waters with the coronavirus and the economic uncertainty it is causing. Organizations are juggling countless priorities to make sure their staffs and volunteers are safe and that the animals continue to receive optimal care. And, they are struggling to make decisions around business continuity, including fundraising plans. Events are being cancelled or postponed resulting in a significant loss of revenue.
Fundraising During Coronavirus and Economic Uncertainty
There is no question that we, who work in the non-profit world, are in unchartered waters with the coronavirus and the economic uncertainty it is causing. We’ve heard over and over from clients that they are struggling to make decisions because the situation is changing minute by minute.