CHALLENGE:

BASF’s Refinish division sought to grow its brand recognition by distributing branded items through its network of sales partners to its body shop customers. They needed a way to give body shops the opportunity to customize co-branded products and manage substantial inventory of the items, while controlling expenses.

BASF approached Phoenix Innovate for recommendations on how to:

• Make it easy for their customers and sales partners to order merchandise
• Maintain an accurate inventory of merchandise and items that were ordered
• Deliver merchandise in a timely manner
• Manage the expenses relating to production, storage and distribution
   

SOLUTION: 

Phoenix Innovate proposed a turnkey solution starting with an ecommerce website where BASF’s body shop customers and sales teams could order co-branded merchandise. Phoenix photographed the merchandise, designed and programmed the web storefront with secure shopping cart, warehoused all the promotional items and handled the pick, pack and shipping activities.
 

RESULTS: 

• The solution provided a streamlined process that provided greater insight into which items were ordered most through improved inventory control and sales reporting.
• The website also made it possible to run promotions where BASF’s customers could place orders while redeem “coupons” to place orders for merchandise directly on the site.