Enrollment Improves at Northwood University After Creation of Custom Automated Lead Nurturing System

CHALLENGE:

Northwood University is a college that excels in developing free-enterprise leaders who will drive global economic and social progress. As a small, private college, students expected plenty of personal attention from the admissions staff. The office struggled to maintain personal relationships with the thousands of prospective students in its pipeline.
 

SOLUTION: 

Our team built a custom automated lead nurturing system for Northwood University. This system provides many functions that are vital to the student onboarding process such as: 

• Capturing prospective student contact information.
• Distributing personalized messages to prospects starting at day-of-data capture.
• Adding features allow for more personalization between admissions and prospects. 
   

RESULTS:

Our Authentic Marketing approach generated these transformative and sustainable results: 

• Achieved enrollment goals in year one.
• Admissions spends more time meeting with students and their families.
• Improved Northwood’s brand experience.