Henry Ford College Foundation


The Henry Ford College Foundation engaged Phoenix Innovate after taking a two-year hiatus from their annual fundraising efforts. Efforts had been suspended following a year in which they’d lost $10,000 during their year end appeal campaign.


Phoenix Innovate started the project with the understanding that fundraising efficiency was paramount. Our strategy was to focus attention on the Foundation’s most-likely to give donors, and minimize the risk associated with costly direct mail and communications to people who were unlikely to give.

We started with an analysis of transactional information and demographic data to find commonalities between those donors who had given most recently, most frequently and in the highest dollar amounts.

This analysis led to our recommendation to focus the communication on just 41% of the donor database and identified almost 400 individuals with the financial ability to give at a higher rate. With this information, we were able to develop a fundraising program that could be replicated and that asked only the people who were most likely to give at rates that matched their financial ability to give.


  • We reduced the cost to raise a dollar by more than 75% over a three-year period
  • We increased net revenue from -$10,000 in baseline year to over $80,000 in the third year
  • Phoenix Innovate has helped them generate $125,047 in net revenue over 3 years


Henry Ford College Foundation year end appeals
Creative: Year-end appeal packages