You Need to Know Your Donors to Engage Them
Most fundraisers are familiar with the idea that it’s less expensive to keep a donor than to find a new one. And many are aware about how to retain donors: they need to build strong connections between the charity and the donor. In the past, charities have focused on the importance of making rational, deliberate appeals on the assumption that donors made rational, deliberate decisions when giving.
Is a 1200% Increase in Net Proceeds over Five Years Possible? You Bet.
CHALLENGE:
A 1,200% increase in net proceeds may not seem possible, but that’s exactly what we helped the Detroit Zoo achieve over a five-year period through a more efficient and targeted marketing program.
End of Year Appeal Season is Over. And the Results are In!
The results of appeal season are in for Children’s Leukemia Foundation of Michigan (CLFM) and the impact of a new approach has been dramatic.
Tax Legislation and Its Historical Effect on Charitable Giving
Every announcement by a new administration about plans to reform the tax law is met with a certain amount of trepidation by charitable organizations of all sizes. But, the reality is that most individual donors don’t give for the tax break. A tax break is a welcome benefit, but most donors give because they believe in the cause, want to help or were asked by someone they know to donate.
Individual Donations and the Tax Cuts and Jobs Act
There’s so much uncertainty surrounding the impact the new Tax Cuts and Jobs Act will have on individual giving, that many of our non-profit clients are asking for advice on how to plan their fundraising activities for the coming years.