Higher Education Marketing: How Data Insights and Personalization Can Be Key to Increasing Enrollment
In higher education marketing, data insights and personalization are powerful factors in increasing enrollment rates and your overall return on investment.
Looking for a Regulatory Compliance Communications Provider? Here are a Few Qualities That Will Help
Marketing for healthcare practices, schools and nonprofit organizations requires unique and innovative approaches. Promoting these organizations and helping them maintain relationships with existing patients, students or donors requires a gentle balance between data-based insights, personalization and a strong focus on protecting their sensitive information.
What is HITRUST Certification and Why Does It Matter So Much for Healthcare Marketing?
As a healthcare professional, you most certainly are familiar with the Health Insurance Portability and Accountability Act (HIPAA), as well as regulations you must follow according to the rule. However, HITRUST is not as well-known, so you may be asking yourself, “What is HITRUST certification anyway, and how does it affect me, my practice and our marketing efforts?”
Higher Education Digital Marketing Strategies: Leveraging Multiple Sources for Greater Success
Colleges and universities looking to attract students and grow recognition of their schools have many options today.
Podcast: What is Your Data Telling You? (Or Not?)
EVP of Sales and Business Development Chris DuBach and EVP of Marketing and Research Strategies Mark Gaskill talked about data, data security, danger zones, research, sales and marketing collaborations, emotional connections and more during a Bullhorns & Bullseyes Podcast with hosts Tom Nixon and Curtis Hays.
Patient Acquisition, HIPAA and Google Analytics: How Direct Response Marketing Can Address Digital Advertising Challenges
Digital advertising is not what it used to be, especially in the healthcare industry.
The Lukens Company Merges with Phoenix Innovate
Phoenix Innovate (PI), a dynamic leader of innovative marketing solutions headquartered in Troy, Mich., has merged with The Lukens Company (TLC) a premier full-service marketing agency specializing in direct response, donor development, and fundraising services for nonprofits, cultural institutions, advocacy groups and faith-based organizations.
Family Educational Rights and Privacy Act: Complying with FERPA and Protecting Higher Education Students in Today’s Technology-Driven World
Schools have an obligation to protect the privacy of students and families, but in today’s technology-driven world, it has become a challenge. The Family Educational Rights and Privacy Act (FERPA) outlines how administrators and faculty can secure families’ private information, but increased cyberthreats and cyberattacks have posed a challenge for both K-12 and secondary schools.
Meet Matthew Mahalak, VP of Accounting and Finance
Vice President of Accounting and Finance Matthew Mahalak says he heard great things about Phoenix Innovate (PI) long before he started working here in December 2022, and it’s been even better than he expected.
Fundraising Concepts that Increase Engagement Among Generation Z and Millennial Audiences
The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.
Audience Segmentation, Channels, Cadence and Content: The Power of Insight in Marketing
In today's crowded marketing landscape, it can be challenging to stand out and connect with your audience, but using data insights to reach them can make a significant difference.
Leveraging Donor Data to Navigate Turbulence in Good and Bad Economic Times
Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.