Animal Welfare Fundraising During Coronavirus and Economic Uncertainty
There is no question that all of us who raise funds for animal welfare organizations are in unchartered waters with the coronavirus and the economic uncertainty it is causing. Organizations are juggling countless priorities to make sure their staffs and volunteers are safe and that the animals continue to receive optimal care. And, they are struggling to make decisions around business continuity, including fundraising plans. Events are being cancelled or postponed resulting in a significant loss of revenue.
Fundraising During Coronavirus and Economic Uncertainty
There is no question that we, who work in the non-profit world, are in unchartered waters with the coronavirus and the economic uncertainty it is causing. We’ve heard over and over from clients that they are struggling to make decisions because the situation is changing minute by minute.
It’s not how much you raise. It’s how much you keep.
When meeting with non-profit clients for the first time, I am often surprised by how many development officers are still talking about how much money they raised with their last fundraising appeal or event.
Steps Toward Building Emotional Connections with Your Audiences and Increasing Revenue
A fully engaged customer or donor who feels emotionally connected to your organization is key to increased revenue. You need to know who your audience is and what will motivate them to engage. The insights for building those emotional connections that drive loyalty and advocacy for your organization or brand may be hidden in your database, or you could need research. How do you know?
Meet Michael Spalding, Chief Technology and Compliance Officer
Mike brings over 30 years of experience in Information Technologies Operations Management, including system design and engineering, policy and process implementation, and security and compliance leadership.
Designing Research to be Actionable
In our previous article, “You have to know your donors to engage them,” we outlined the data points needed to build the emotional connections with your donors that lead to increased ROI for your fundraising. Many of those points can be found in your existing donor data, or through data appends, but some points will require primary research. In this article, we outline how to design research to be useful in creating more relevant and meaningful communications.
You Need to Know Your Donors to Engage Them
Most fundraisers are familiar with the idea that it’s less expensive to keep a donor than to find a new one. And many are aware about how to retain donors: they need to build strong connections between the charity and the donor. In the past, charities have focused on the importance of making rational, deliberate appeals on the assumption that donors made rational, deliberate decisions when giving.
Do You Really Need to Worry about Building Emotional Connections with Your Target Audience?
There’s a lot of conversation around behavior science and how emotion influences the decision to buy, donate or join in the marketing blogosphere these days. Many of those conversations cite the work of Nobel Prize winner and psychologist, Daniel Kahneman. In his 2011 book, “Thinking, Fast and Slow,” Kahneman argues that the mind incorporates two systems for decision-making: one that works quickly making decisions more on intuition and emotion, and a second that works more slowly to rationalize the decision. Because it takes less effort, we’re more likely to rely on the first system.
Is a 1200% Increase in Net Proceeds over Five Years Possible? You Bet.
CHALLENGE:
A 1,200% increase in net proceeds may not seem possible, but that’s exactly what we helped the Detroit Zoo achieve over a five-year period through a more efficient and targeted marketing program.
End of Year Appeal Season is Over. And the Results are In!
The results of appeal season are in for Children’s Leukemia Foundation of Michigan (CLFM) and the impact of a new approach has been dramatic.
40X Better than Average: PI's Low Spoilage Rate Illustrates Stellar Processes
Phoenix Innovate is pleased to announce our 2018 spoilage rate of .1%. According to the latest survey from Printing Industries of America (PIA), the industry average is 4%.
Meet Trish Dewald, Executive Vice President of Our Nonprofit Organization Marketing Division
There are strategists and there are implementors, and it’s rare to find both skill sets in one individual, but that’s what we found in Trish Dewald!