HITRUST Certification and Marketing Solutions: Security Protocols that Enhance Insurance and Medical Clients’ Peace of Mind

Medical practices and insurance companies can face devastating ramifications when private data is released due to data breaches, including thousands of dollars in fines, millions of dollars in business loss, diminishing of the business’s reputation and the stress of having patients’ health care information compromised.

Using Data and Variable Messaging to Rethink the Direct Marketing 40/40/20 Rule

The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.

How Strategic Distributed Marketing Benefits Businesses of All Types

Now that we’ve defined what distributed marketing is, let’s talk about why it matters to you. Distributed marketing allows you to extend your brand value to your local channel partners to increase sales and marketing ROI. Through the use of technology, processes and automation, you can unload the management burdens with these partners while gaining many advantages. Benefits of distributed marketing include a reduction in project management time and resources, convenient warehouse storage and streamlined marketing and billing processes.

UN Communications Group Acquired by Phoenix Innovate to Increase Capability, Add Value for Clients

Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.