Finding and retaining major donors can be challenging, especially in lean economic times. However, major donors who are committed to an organization’s mission and vision are likely to continue to support the organization – in good times and bad.

Marketing is the lifeline of any business. It’s the process of creating, communicating and delivering products and services to customers with the aim of satisfying them and achieving business goals. The success of any marketing campaign depends on the marketer's understanding of the audience.

Phoenix Innovate (PI) is proud to announce that it has been named a 2023 Innovator of the Year by Printing Impressions, a top source for in-depth coverage of the graphic arts, technology and commercial print industries.

Phoenix Innovate’s core values drive our decisions every day. The concept of doing the right thing for our clients, one another, ourselves and our communities is a pillar on which our character is built.

The Health Insurance Portability and Accountability Act (HIPAA) has been in place to protect patients since 1996, but technology and personal data access has expanded exponentially since then. Today, digital tracking technologies and other online communications can create a “fingerprint” or digital ID of a person’s healthcare digital interactions, which expose sensitive information that has allowed some marketers to leverage this private data to achieve their objectives. 

A place that’s like a second home. People you enjoy seeing. Things you like to do. Clients you love to help. . . . 

Ever since the days we acquired One Point in 2021 and UN Communications Group in 2022, we knew we were destined to become one.

In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.

Medical practices and insurance companies can face devastating ramifications when private data is released due to data breaches, including thousands of dollars in fines, millions of dollars in business loss, diminishing of the business’s reputation and the stress of having patients’ health care information compromised.

The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.

The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.