Meet Melanie Madurski, Human Resources Specialist

Melanie Madurski has been a part of Phoenix Innovate (PI) as a Client Relations Coordinator with EMPOWER for more than 12 years. Due to PI’s continued growth, however, it became evident that we needed someone with a core focus on Human Resources functions, and Melanie had the perfect combination of experience and skills to fit the bill.






Digital Tracking Technologies and HIPAA Regulations

The Health Insurance Portability and Accountability Act (HIPAA) has been in place to protect patients since 1996, but technology and personal data access has expanded exponentially since then. Today, digital tracking technologies and other online communications can create a “fingerprint” or digital ID of a person’s healthcare digital interactions, which expose sensitive information that has allowed some marketers to leverage this private data to achieve their objectives. 





HITRUST Certification and Marketing Solutions: Security Protocols that Enhance Insurance and Medical Clients’ Peace of Mind

Medical practices and insurance companies can face devastating ramifications when private data is released due to data breaches, including thousands of dollars in fines, millions of dollars in business loss, diminishing of the business’s reputation and the stress of having patients’ health care information compromised.


Using Data and Variable Messaging to Rethink the Direct Marketing 40/40/20 Rule

The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.