'It’s Your Community': VP of Marketing and Research Discusses Marketing for Nonprofit Organizations in WJR Interview

Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation. 

Everything’s gone digital. Now is the time to up your digital marketing game.

As the coronavirus wears on worldwide, the conditions it has created is changing our behavior. The world has gone increasingly digital: conferences and meetings are now held virtually, grocery stores offer an increasing array of contact-free purchasing, and our favorite businesses and non-profits have faced an abrupt drop in revenue. Although data are still being released, early studies can tell marketers quite a lot already about the shift in consumer behavior, both in retail and fundraising spheres. 

The Power of Personalization in Marketing

Study after study makes it clear that personalization is the reigning king of marketing. Organizations of all kinds are racing to develop the customer insights they need to single out individuals and create better, more personal user experiences. Non-profits can learn from these organizations and do the same to make their fundraising experiences more relevant to donors.

Top 3 things you should be doing during COVID-19

COVID-19 and the quarantine are pushing us all to re-evaluate our fundraising efforts and find new ways to keep donors engaged. Trish Dewald, Executive Vice President Nonprofit Development for Phoenix Innovate and Jim Tedford, President and CEO of The Association for Animal Welfare Advancement discussed the issue via Zoom. Trish and Jim recommend that all fundraising organizations:

Protecting Your Donors’ Data

High-profile data breaches expose how vulnerable even organizations with sophisticated IT departments can be to attacks from outside. But you don’t have to be a large organization to be concerned about  data privacy.  Protecting data for nonprofits is just as important and can be especially risky when dealing with marketing vendors.