Benefits of Direct Mail Marketing
Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.
How Strategic Distributed Marketing Benefits Businesses of All Types
Now that we’ve defined what distributed marketing is, let’s talk about why it matters to you. Distributed marketing allows you to extend your brand value to your local channel partners to increase sales and marketing ROI. Through the use of technology, processes and automation, you can unload the management burdens with these partners while gaining many advantages. Benefits of distributed marketing include a reduction in project management time and resources, convenient warehouse storage and streamlined marketing and billing processes.
What is Distributed Marketing, and How Does It Work?
You may have heard the phrase “distributed marketing” and thought, “What is distributed marketing? And how does it work? Is it a good solution for my business?”
Meet Michael Spalding: Executive Vice President - COO/CTO
After joining the Phoenix Innovate (PI) team in 2019 as the company's Chief Technology and Compliance Officer, Michael Spalding is now the Executive Vice President, Chief Operating Officer and Chief Technology Officer.
PI Participates in Adopt a Family Program to Brighten the Holiday for 6 Children, Several Local Seniors
We feel so honored to once again be able to help a local family for the holiday season through the Community Housing Network’s Adopt a Family Program.
UN Communications Group Acquired by Phoenix Innovate to Increase Capability, Add Value for Clients
Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.
Meet John Holloway, Vice President of IT Infrastructure
With over 25 years of experience in IT infrastructure, operations and security, John Holloway is the perfect fit to join our technology team. In his new role as the Vice President of IT Infrastructure, John will be responsible for infrastructure, managing all application server platforms, connectivity and resource availability across the entire family of Phoenix Innovate (PI) companies.
New Warehouse Added to Accommodate Growing Demand for Distributed Marketing Services
Over the past 10 years, consumers have become very familiar with online order fulfillment through companies like Amazon and Walmart. This trend accelerated over the past few years due to consumers’ increased dependence on online shopping through the pandemic.
Driving More Results with the Principles of Visual Hierarchy
We all live in a visual world and studies have shown that to connect with consumers, a strong approach to the visual impact is key.
Meet Lena Khzouz, Content Marketing Specialist
The marketing team has grown at Phoenix Innovate (PI)! We are excited to welcome Lena Khzouz as a Content Marketing Specialist.
Meet Mark Moten, Art Director
We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience.
Meet Mary Gasior, Digital Marketing Specialist
The marketing team has grown at Phoenix Innovate Family of Companies! We are excited to welcome Mary Gasior as Digital Marketing Specialist/Marketing Research Strategist.