Meet John Holloway, Vice President of IT Infrastructure

With over 25 years of experience in IT infrastructure, operations and security, John Holloway is the perfect fit to join our technology team. In his new role as the Vice President of IT Infrastructure, John will be responsible for infrastructure, managing all application server platforms, connectivity and resource availability across the entire family of Phoenix Innovate (PI) companies. 

Meet Mark Moten, Art Director

We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience. 

Phoenix Innovate Achieves HITRUST CSF® Certification

Phoenix Innovate is excited to announce that key implemented systems have earned HITRUST certification. Because Phoenix Innovate is a full-service marketing firm with solutions that require the handling of sensitive client and member data for complex compliance, regulatory and privacy requirements, this certification is further proof of the company’s dedication to client data protection.

Phoenix Innovate Invests in ComSpec International, Inc. to Increase Capability, Add Value for Education Clients

Phoenix Innovate has made an investment in ComSpec International, Inc. of Bingham Farms, Michigan. The leadership and staff of ComSpec will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective student marketing and information solutions.

What is Content Marketing and How Can It Help You Achieve Your Lead Generation Goals?

You may have heard a lot of buzz lately about it, but what exactly is Content Marketing, anyway? Put simply, it’s a way to attract new eyes to your organization, product or service by creating text and images that are relevant to the consumer and then distributing it through a variety of channels. Social media and your website are two of the most widely used channels, but any media that attracts and engages an audience such as blogs, podcasts, videos, broadcast media are opportunities to engage new or existing audiences.