How Strategic Distributed Marketing Benefits Businesses of All Types

Now that we’ve defined what distributed marketing is, let’s talk about why it matters to you. Distributed marketing allows you to extend your brand value to your local channel partners to increase sales and marketing ROI. Through the use of technology, processes and automation, you can unload the management burdens with these partners while gaining many advantages. Benefits of distributed marketing include a reduction in project management time and resources, convenient warehouse storage and streamlined marketing and billing processes.





UN Communications Group Acquired by Phoenix Innovate to Increase Capability, Add Value for Clients

Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions. 


Meet John Holloway, Vice President of IT Infrastructure

With over 25 years of experience in IT infrastructure, operations and security, John Holloway is the perfect fit to join our technology team. In his new role as the Vice President of IT Infrastructure, John will be responsible for infrastructure, managing all application server platforms, connectivity and resource availability across the entire family of Phoenix Innovate (PI) companies. 





Meet Mark Moten, Art Director

We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience.